London offers plenty of affordable group activities, ranging from free outdoor experiences to interactive games and entertainment costing around £6–£25 per person. Groups can choose from parks, walking experiences, social games, cultural attractions, and other low-cost activities without spending heavily.
The best option depends on group size, budget, location, and preferred atmosphere. Whether you are organising a casual team outing, student activity, corporate event, or social gathering, choosing an activity that suits the group’s interests and budget can make the experience more enjoyable.
1. Free Walking Tour
A free walking tour is one of the easiest low-cost group activities in London, with self-guided routes costing nothing beyond transport and organised tours often operating on a tip-based model. Groups can explore well-known areas such as Westminster, South Bank, Covent Garden, and the City of London while discovering landmarks, historic streets, and local attractions.
Self-Guided Walking Routes
Self-guided walks can be completely free, making them suitable for larger groups with limited budgets. Organisers can create a route that connects several landmarks and allow participants to explore at their own pace.
Tip-Based Walking Tours
Some organised walking tours advertise themselves as free walking tours but operate on a voluntary tip basis. This means there may be no fixed ticket price, although participants are generally encouraged to tip the guide at the end.
Walking tours work particularly well for groups because they require little advance equipment or planning and can be adapted to different group sizes and interests.
2. Picnic in a London Park
A picnic in a London park is a simple and affordable group activity, especially when participants bring their own food and drinks. Groups can enjoy a relaxed outdoor gathering without paying for an activity or venue, making it suitable for team outings, student groups, friends, and casual social events.
Hyde Park
Hyde Park offers plenty of open space for groups to meet, relax, and enjoy a picnic. Its central location also makes it convenient for groups travelling from different parts of London.
Regent’s Park
Regent’s Park provides attractive gardens, lawns, and peaceful areas for a group picnic. Organisers can combine the picnic with a walk around the park for a longer low-cost outing.
Greenwich Park
Greenwich Park is another good option for groups wanting outdoor space and views across London. A picnic can be combined with exploring nearby Greenwich attractions.
Hampstead Heath
Hampstead Heath offers a more natural setting with extensive green spaces and walking routes. It can suit groups looking for a relaxed activity away from central London’s busier areas.
Bringing food from home or buying affordable items from a supermarket can keep the cost low. Organisers should check current park rules and choose an appropriate area for group gatherings before planning the picnic.
3. Explore London’s Free Museums
London’s free-entry museums and galleries provide an affordable group activity, with many permanent collections available without an admission fee. Groups can spend several hours exploring exhibitions, learning about history, science, art, and culture without paying for standard entry.
British Museum
The British Museum offers extensive collections covering thousands of years of human history and culture. Its central location makes it convenient for groups exploring other parts of London before or after their visit.
Natural History Museum
The Natural History Museum is a popular option for groups interested in science and the natural world. Visitors can explore galleries covering dinosaurs, human evolution, wildlife, geology, and other subjects.
Victoria and Albert Museum
The Victoria and Albert Museum (V&A) focuses on art, design, fashion, and decorative arts. Its collections can provide an engaging option for creative groups and those interested in design.
Check Exhibition Charges
Although general museum entry is often free, some temporary or special exhibitions may require a separate ticket. Groups should check current admission arrangements before visiting, particularly when planning for a large group.
Free museums can be especially useful for budget-conscious groups because the main activity may cost nothing, leaving more of the budget for food, transport, or other activities.
4. Karaoke
Karaoke is an affordable group activity in London, particularly when friends or colleagues book a private room and split the cost. Private karaoke rooms provide a dedicated space where groups can sing, socialise, and choose their own music without sharing the room with other customers.
Private Karaoke Rooms
Private rooms work well for groups because they offer more privacy and flexibility. Room sizes vary, with some venues accommodating small groups while larger rooms can host bigger parties.
Typical Pricing
Karaoke prices commonly range from around £10–£25 per person, although costs vary according to the venue, room size, booking period, day of the week, and time of day. Some venues charge by the room rather than per person, which can make splitting the cost worthwhile for larger groups.
Song Choices
Most private karaoke venues offer large song libraries covering different genres, decades, and languages. Groups can usually search for songs and create a shared queue during their session.
Booking Periods
Sessions are often booked for a fixed period, such as one or two hours. Longer bookings may be available for groups wanting to make karaoke the main activity.
Share the Cost
Splitting a private-room booking between participants can make karaoke more affordable. Before booking, check whether the quoted price includes room hire, minimum spending requirements, service charges, food, or drinks.
For groups with a limited budget, booking during quieter periods or choosing a shorter session can help keep the total cost under control.
5. Interactive Football Games
Interactive football games offer an engaging group activity that combines football skills with short, competitive mini-games. Participants can compete individually or in teams, making the format suitable for friends, birthdays, work groups, and social outings.
Unlike a traditional football match, these venues usually focus on quick challenges, accuracy, reaction speed, passing, shooting, and scoring, so participants do not need to play a full game.
Suitable for Mixed-Ability Groups
Interactive football can work well for mixed-ability groups because the activities can involve different skills and levels of competition. People who regularly play football can compete seriously, while beginners can participate casually and enjoy the social experience.
Good for Social and Work Groups
The competitive format can encourage teamwork, friendly rivalry, and conversation, making it suitable for birthdays, groups of friends, corporate team outings, and informal work activities.
Indicative Price
Expect to pay roughly £10–£25 per person, depending on the venue, session length, day, and package selected. Prices can vary, so groups should check the current rate and any minimum booking requirements before reserving.
For larger groups, comparing packages and splitting the booking cost can make interactive football a good-value alternative to more expensive London entertainment.
6. Arcade and Fairground Games
Arcade and fairground-style games provide an affordable and flexible group activity, with participants able to compete across multiple games without committing to an expensive experience. Options can include classic arcade machines, racing games, basketball challenges, shooting games, skill games, and fairground-style attractions.
Compete Across Different Games
These venues work well for groups because everyone can choose different games and compete at their own pace. Participants can challenge friends or colleagues, compare scores, and move between activities throughout the session.
Set a Fixed Gaming Budget
Setting a fixed gaming budget can help keep spending under control. For example, each person could receive a predetermined amount to spend on games rather than paying for unlimited play.
This approach makes the activity easier to budget for large groups, birthdays, work outings, and casual social events. Organisers should check whether the venue uses tokens, cards, credits, or individual game payments.
Suitable for Different Group Sizes
Arcade activities can work for small or larger groups because participants do not necessarily need to play the same game at the same time. This can reduce waiting and allow people to socialise between games.
For a budget-friendly outing, combining arcade games with a low-cost meal or walk can create a longer group experience without significantly increasing the overall cost.
7. Shuffleboard
Shuffleboard is a social table game that works well for groups because it is easy to learn and encourages friendly competition. Players slide weighted discs along a long table, aiming to land them in scoring areas while trying to outscore the opposing team.
Suitable for Groups
Shuffleboard can suit friends, birthdays, work groups, and casual team outings. Players can divide into teams and rotate between rounds, allowing people to socialise while others are playing.
Table or Per-Person Pricing
Venues may charge either per table or per person, depending on the location and booking format. Table-based pricing can offer good value when the maximum number of players share the cost, while per-person pricing makes budgeting more straightforward.
Session Length and Group Size
Sessions commonly last around 60–90 minutes, although longer bookings may be available. Group capacity varies by venue and table, so check the maximum number of players before booking.
Book Ahead
Booking ahead is recommended for larger groups, particularly during evenings and weekends. Reserving in advance can help ensure enough tables are available and make it easier to plan the group’s total spending.
Shuffleboard is a good choice when you want a relaxed activity that combines competition, conversation, and relatively simple rules without requiring specialist sporting ability.
8. Drag Bingo
Drag bingo combines traditional bingo with live drag entertainment, creating a lively group activity that is often cheaper than a full night out. Guests can play bingo while enjoying performances, comedy, music, audience interaction, and a social atmosphere.
Ticket Prices
Tickets can often cost around £10–£25 per person, depending on the venue, performer, date, and package. Some events may include bingo cards or other extras, while food and drinks are usually charged separately.
Lively Atmosphere
Drag bingo is suited to groups looking for an energetic and entertaining experience. The combination of bingo and live performance can make it a good option for birthdays, celebrations, hen parties, and social groups.
Suitable for Adults
Many drag bingo events are aimed at adult audiences, so organisers should check the event’s age requirements and entertainment style before booking. This is particularly important when arranging an activity for a mixed-age group.
An Affordable Night Out
Drag bingo can provide several hours of entertainment without the cost of a full evening of clubbing, dining, and other activities. Groups can control their spending by choosing a ticket-only experience and setting a separate budget for food and drinks.
For groups wanting something social, humorous, and different from traditional entertainment, drag bingo can be an affordable London night out.
9. Roller Disco
A roller disco combines skating with music and a lively social atmosphere, making it a fun choice for energetic groups in London. Participants can skate together, enjoy music, and socialise throughout the session without needing to organise a formal team sport.
Entry and Skate Hire
Entry can typically cost around £10–£25 per person, with skate hire sometimes included and sometimes charged separately. Prices can vary according to the venue, session, day, and event format.
What to Check Before Booking
Before booking, groups should check:
Whether skate hire is included
Available skate sizes
Session duration
Age restrictions
Beginner-friendly facilities
Group booking requirements
Whether advance booking is required
Any additional charges
Groups should also consider participants’ skating ability, particularly if some people have little or no skating experience.
Best for Energetic Groups
Roller discos work particularly well for energetic and social groups that want an active experience rather than a sit-down activity. They can be suitable for birthdays, friends, team outings, and casual celebrations.
For larger groups, booking ahead can help secure places together and make it easier to manage the overall cost.
10. Board Game Café
A board game café is an affordable group activity where people can play board and card games while enjoying drinks or snacks. It is a relaxed option for friends, colleagues, birthdays, and small social groups who want entertainment without a high activity cost.
Typical Pricing
Board game cafés may charge an entry or table fee, often around £6–£15 per person, with food and drinks paid for separately. Pricing varies by venue, session length, day, and booking arrangement.
Wide Game Selection
Many cafés offer a large selection of board and card games, from quick party games to strategy, trivia, cooperative, and classic games. Staff may also recommend games based on the group’s size and experience.
Suitable for Different Group Sizes
Board games can work particularly well for groups of around 3–8 people, although larger groups can split into smaller tables and play different games. Check the venue’s table capacity if you are organising a larger outing.
Relaxed Afternoon or Evening
The casual setting makes a board game café ideal for a relaxed afternoon or evening. Groups can play several games, take breaks for food and drinks, and socialise at their own pace.
For a budget-conscious group, choosing a venue with a reasonable table fee and limiting additional food and drink spending can keep the overall outing affordable.
11. Mini Golf
Mini golf is an affordable and social group activity in London, with indoor and themed venues offering a fun alternative to traditional sightseeing or sports. Players can compete in small groups while enjoying creative courses, music, and themed environments.
Typical Costs
Mini-golf sessions commonly cost around £10–£25 per person, depending on the venue, day, time, and type of course. Some premium or themed venues may charge more.
Session Duration
A typical round can take around 45–90 minutes, depending on the course design, group size, and how busy the venue is. Larger groups may take longer because players move through the course together.
Suitable for Groups
Mini golf works well for friends, birthdays, work groups, and casual team outings. Groups can compete for the highest score while still having plenty of opportunities to talk and socialise.
Food and Additional Entertainment
Food, drinks, arcade games, cocktails, or other entertainment can increase the total cost. If you are working with a fixed budget, check whether the venue offers activity-only tickets and decide in advance how much to allocate for additional spending.
For a larger group, booking ahead can help secure suitable tee times and make it easier to keep everyone together.
12. Escape Room
Escape rooms are interactive group activities where participants work together to solve puzzles, find clues, and complete challenges within a set time. They are particularly suitable for groups that enjoy problem-solving, teamwork, and friendly competition.
Group Sizes
Most escape rooms are designed for small to medium-sized groups, often around 2–8 people per room. Larger groups may need to split across multiple rooms, depending on the venue.
Typical Pricing
Escape rooms typically cost around £15–£30 per person, depending on the venue, location, experience, group size, and booking time. Larger groups may sometimes receive better per-person rates.
Session Length
A standard escape room experience usually lasts around 60 minutes, although the complete visit can take longer because of introductions, safety briefings, and post-game activities.
Choose the Right Difficulty
Choose a difficulty level that matches the group’s experience and interests. Beginners may prefer rooms designed for first-time players, while experienced groups may enjoy more complex puzzles and challenging themes.
Consider the group’s age, physical requirements, language needs, and comfort with the room’s theme before booking.
Why Escape Rooms Work for Groups
Escape rooms encourage communication, delegation, teamwork, and quick decision-making. Everyone can contribute by searching for clues, solving puzzles, managing information, or keeping track of time.
For a budget-conscious group, compare venues carefully and check whether the advertised price includes the full experience or additional charges.
13. Outdoor Treasure Hunt
An outdoor treasure hunt combines sightseeing with clues, puzzles, and challenges, allowing groups to explore London while competing as teams. It can be a fun option for friends, birthdays, corporate groups, and social outings.
Explore London Through Challenges
Groups can follow a route through areas such as Westminster, Covent Garden, South Bank, or the City of London, stopping at landmarks and completing challenges along the way. Activities might include solving clues, taking photos, answering trivia questions, or finding specific locations.
Self-Guided Options
A self-guided treasure hunt can be significantly cheaper than a professionally organised experience. Organisers can create their own route, prepare clues, and divide participants into teams, keeping the activity cost low.
Professionally organised hunts may provide pre-designed routes, digital clues, facilitators, scoring systems, and themed challenges, but these additional services can increase the price.
Suitable for Different Groups
Treasure hunts work particularly well when participants enjoy walking, competition, and problem-solving. Teams can move at their own pace while exploring different parts of the city.
For the lowest-cost option, choose a self-guided route and combine it with free London landmarks and public spaces.
14. Street Food Market
Visiting a London street food market is an affordable group activity because there is usually no separate activity fee, and each person can choose food that fits their own budget. It works well for friends, colleagues, families, and social groups with different tastes or spending limits.
Explore Food Markets
Borough Market is a popular option for groups wanting to explore a wide range of food stalls and products. Other London markets also offer street food, snacks, desserts, and international cuisines, giving groups plenty of choice.
Control Individual Spending
One of the biggest advantages is that everyone can control their own spending. Someone looking for a quick, inexpensive meal can choose a lower-cost option, while another person can spend more on a larger meal or speciality dish.
This makes food markets useful for groups where budgets and dietary preferences vary.
No Activity Entry Fee
Many food markets do not charge a general admission fee, so the main expense is what each person chooses to purchase. However, organisers should check the market’s current entry arrangements, opening times, and any special event charges before visiting.
Groups can make the outing even more affordable by combining the market visit with a free walking route or nearby sightseeing.
15. Thames Riverside Walk
A Thames riverside walk is a free and scenic group activity that lets participants explore some of London’s most recognisable landmarks without paying an activity admission fee. It is a flexible option for friends, colleagues, and social groups because everyone can walk at their own pace.
Suggested Route
South Bank is a convenient starting point, with the route passing attractions and riverside views around the London Eye, Millennium Bridge, and Tower Bridge. Groups can choose a shorter section or continue for a longer walk depending on their available time.
Landmarks to See
Along the way, groups can stop for photos and sightseeing around:
London Eye
South Bank
Millennium Bridge
Tate Modern area
Tower Bridge
Keep Costs Low
The walk itself is free, so the main expenses are optional purchases such as food, drinks, or public transport to and from the route. Groups can bring their own refreshments or stop at affordable cafés and food stalls along the way.
For a budget-friendly London outing, combine the riverside walk with another free activity, such as exploring nearby landmarks or visiting a free-entry museum.
How Much Do Affordable Group Activities in London Cost?
Affordable group activities in London can range from completely free to around £30 per person, depending on the type of experience. Free walks and outdoor activities offer the lowest-cost options, while interactive entertainment such as karaoke, mini golf, and escape rooms generally costs more.
| Budget | Examples |
|---|---|
| Free | Walking tours, London park picnics, Thames Riverside Walks, free museums |
| Under £10 | Budget museum visits, self-guided treasure hunts, low-cost games and activities |
| £10–£20 | Karaoke, arcade games, shuffleboard, roller disco, board game cafés, mini golf |
| £20–£30 | Escape rooms, premium mini golf, higher-priced karaoke and interactive experiences |
Free Activities
Free activities are ideal for groups with very limited budgets. Self-guided walks, picnics in public parks, riverside walks, and free-entry museums can provide several hours of entertainment without an activity admission fee.
Under £10 Per Person
Activities under £10 per person can offer a good balance between affordability and entertainment. Self-guided experiences and lower-cost games are particularly useful when organising larger groups.
£10–£20 Per Person
The £10–£20 range provides many interactive options, including karaoke, arcade games, shuffleboard, roller discos, board game cafés, and some mini-golf experiences. This is often a practical budget for casual group outings.
£20–£30 Per Person
A £20–£30 budget allows groups to consider more structured experiences, such as escape rooms and premium entertainment venues. These activities may provide longer sessions or more specialised facilities.
Prices can change depending on the day, venue, booking time, session length, and group size. Weekend and peak-time bookings may cost more, while advance bookings, off-peak sessions, or group packages can sometimes reduce the per-person price.
How Can You Choose the Best Group Activity in London?
Choose a London group activity by matching the experience to your group size, budget, location, interests, accessibility needs, and available time. Checking these factors before booking can help you avoid unsuitable activities and unexpected costs.
Group Size
Start with the number of participants. Some activities, such as escape rooms and karaoke, have room or capacity limits, while walking tours, parks, and markets can accommodate larger groups more easily.
Budget Per Person
Set a clear budget per person before choosing an activity. Compare the total cost, including entry fees, equipment hire, food, drinks, transport, and any additional charges.
Location
Choose a location that is convenient for most participants. Central London may offer better transport connections, while activities outside central areas could provide different experiences or potentially lower prices.
Indoor or Outdoor Preference
Consider whether your group prefers an indoor or outdoor activity. Museums, karaoke, escape rooms, and board game cafés provide weather-independent options, while parks, walking tours, and riverside activities are better suited to outdoor groups.
Activity Duration
Check how long the activity lasts. A 60-minute activity may work well as part of a larger itinerary, while longer experiences can serve as the main focus of the outing.
Accessibility
Check accessibility before booking. Consider step-free access, accessible toilets, seating, hearing support, visual information, and any physical requirements associated with the activity.
Age Requirements
Confirm age restrictions before making a booking. Some entertainment venues and evening activities may have minimum-age requirements, while others are suitable for families or mixed-age groups.
Food and Drink Options
Consider whether the venue offers food and drinks or allows participants to bring their own refreshments. This can be particularly useful when planning a longer outing or managing different dietary requirements and budgets.
Booking Requirements
Check whether advance booking is required and whether the venue has minimum group sizes or deposits. Popular activities can sell out during evenings, weekends, and holiday periods.
Weather Conditions
Consider the weather when choosing outdoor activities. Walking tours, picnics, treasure hunts, and riverside walks may be less enjoyable in heavy rain or extreme temperatures. Having an indoor alternative can make the itinerary more reliable.
The best activity is ultimately one that fits the group’s budget, interests, abilities, schedule, and practical needs.
Which London Group Activities Are Best for Large Groups?
The best London activities for large groups are flexible experiences such as walking tours, picnics, museums, treasure hunts, food markets, arcade games, and some organised entertainment venues. The right choice depends on the group type, budget, and whether everyone needs to participate at the same time.
Corporate Groups
Corporate groups often benefit from activities that encourage interaction and teamwork. Outdoor treasure hunts, interactive football, shuffleboard, mini golf, and escape rooms can work well.
For larger teams, organisers may need to divide participants into smaller groups or book multiple sessions. A treasure hunt can be particularly flexible because teams can complete challenges simultaneously across a route.
Birthday Parties
Birthday groups can choose social activities such as karaoke, drag bingo, mini golf, roller discos, arcade games, and escape rooms. These options provide entertainment while allowing participants to socialise.
For activities with limited capacity, check whether the venue can accommodate everyone in one booking or whether the group needs multiple rooms, tables, or sessions.
Student Groups
Students looking for affordable activities can consider free museums, walking tours, parks, riverside walks, food markets, and self-guided treasure hunts. These options can accommodate larger numbers without requiring a high activity fee.
Self-guided activities can also make it easier to split participants into teams while keeping costs manageable.
Family Gatherings
Families can choose flexible activities such as parks, museums, food markets, mini golf, and outdoor walks. These options can work well when different ages and interests need to be considered.
Check age restrictions and accessibility requirements before booking, particularly when young children or older family members are attending.
Large Groups and Multiple Sessions
Not every activity can accommodate a large group in one session. Escape rooms, karaoke rooms, shuffleboard tables, and some interactive games have fixed capacities.
If the group exceeds the venue’s capacity, organisers can divide participants into teams, reserve multiple rooms or tables, or schedule back-to-back sessions. Activities such as walking tours, parks, museums, and treasure hunts generally provide greater flexibility for larger groups.
How Can You Plan a Group Activity on a Small Budget?
You can plan an enjoyable London group activity on a small budget by choosing free or low-cost experiences, booking at quieter times, using group discounts, and controlling additional spending. A little planning can help prevent food, transport, and last-minute costs from pushing the budget higher.
Choose Free Attractions
Start with activities that have no admission fee. Free museums, London parks, walking routes, riverside walks, and self-guided treasure hunts can provide plenty of entertainment without a significant activity cost.
Book During Off-Peak Periods
Off-peak bookings can sometimes offer better prices. Consider weekday sessions, daytime bookings, or quieter periods instead of busy Friday and Saturday evenings.
Look for Group Discounts
Check whether venues offer group rates or package deals. Larger bookings may qualify for discounts, although organisers should compare the package price with individual tickets to make sure it actually provides value.
Bring Your Own Food
Bringing your own food can reduce the cost of a group outing. A picnic in a suitable London park can be much cheaper than arranging a restaurant meal, while food markets allow each person to choose an option within their own budget.
Compare Venues
Compare several venues before booking. Look beyond the advertised activity price and check equipment hire, service charges, booking fees, food and drink requirements, and minimum spending conditions.
Set a Spending Limit
Agree on a maximum budget per person before the activity. This makes it easier to decide how much to spend on the activity, food, drinks, transport, and optional extras.
Avoid Unnecessary Extras
Choose the activity package that provides what your group actually needs. Additional food packages, premium upgrades, extended sessions, and optional entertainment can quickly increase the total cost.
For the lowest-cost outing, combine a free activity with one affordable paid experience. For example, a group could take a Thames walk or visit a free museum before spending part of the budget on mini golf, karaoke, or another interactive activity.
FAQs
What Are the Cheapest Group Activities in London?
The cheapest group activities in London include free walking routes, parks, free-entry museums, riverside walks, public spaces, and self-guided outdoor activities. These options can provide several hours of entertainment with little or no activity cost.
What Are Good Group Activities in London for Adults?
Popular adult group activities include karaoke, shuffleboard, mini golf, escape rooms, arcade games, roller discos, and social entertainment. The best choice depends on whether the group prefers competition, nightlife, creativity, or relaxed socialising.
What Are the Best Free Group Activities in London?
Free group activities include exploring London parks, walking along the Thames, visiting free-entry museums and galleries, sightseeing, and exploring public spaces. Groups can also create their own walking routes or treasure hunts without paying for a professional organiser.
What Are Affordable Group Activities for Large Groups?
Walking tours, parks, museums, food markets, treasure hunts, and some arcade or interactive activities are generally flexible for larger groups. Activities with fixed capacities, such as escape rooms, karaoke, and shuffleboard, may require participants to split into smaller teams or book multiple sessions.
What Are Unusual Group Activities in London?
Unusual group activities include outdoor treasure hunts, interactive football games, drag bingo, roller discos, themed mini golf, and other interactive experiences. These can provide a more memorable alternative to traditional meals or sightseeing.
How Much Should I Budget for a Group Activity in London?
A broad budget of £0–£30 per person can cover many affordable London group activities. Free activities require little more than transport and refreshments, while interactive experiences commonly fall within the £10–£30 range. Food, transport, booking fees, equipment hire, and optional extras can increase the final cost, so check the full price before booking.
Conclusion
London offers affordable group activities for almost every budget, from completely free experiences to interactive entertainment costing around £30 per person. The 15 options covered include free walking tours, park picnics, museums, karaoke, interactive football, arcade and fairground games, shuffleboard, drag bingo, roller discos, board game cafés, mini golf, escape rooms, outdoor treasure hunts, street food markets, and Thames riverside walks.
For very low budgets, free walks, museums, parks, sightseeing, and riverside activities are excellent choices. Groups with a little more to spend can choose karaoke, interactive games, shuffleboard, mini golf, roller discos, or escape rooms for more structured entertainment.
The best choice depends on group size, budget, location, accessibility, interests, and available time. By comparing prices and booking requirements in advance, organisers can create an enjoyable London group experience without needing a premium budget.