How To Plan an Event or Festival – Masterclass

The course consists of 10 comprehensive modules that cover the complete event planning process, including event planning fundamentals, festival management, sponsorship, entertainment booking, event planning tools, master planning, and financial management. Together, these modules provide the practical skills needed to organise and manage successful events.

Module 1 – Event Planning Fundamentals

Event Planning Fundamentals covers the core principles of planning and managing successful events. Learn the event planning process, project planning techniques, stakeholder management, and the essential skills required to organise events from concept to completion.

Module 2 – Overview of Festivals and Events

Overview of Festivals and Events covers the different types of festivals and events and their planning requirements. Learn about public festivals, corporate events, community celebrations, live entertainment, and the key factors that contribute to successful event delivery.

Module 3 – Sponsorships – What You Need to Know

Sponsorships – What You Need to Know covers the fundamentals of securing and managing event sponsorships. Learn how sponsorship works, identify suitable sponsors, understand sponsorship benefits, and build mutually beneficial partnerships.

Module 4 – Creating a Sponsorship Strategy

Creating a Sponsorship Strategy covers how to develop a structured sponsorship plan. Learn how to define sponsorship objectives, create sponsorship packages, approach potential sponsors, and maintain long-term sponsor relationships.

Module 5 – How to Buy Entertainment

How to Buy Entertainment covers the process of selecting and booking entertainment for events. Learn how to evaluate performers, compare options, negotiate fees, and choose entertainment that aligns with your event objectives and budget.

Module 6 – Completing the Buying Process

Completing the Buying Process covers the final stages of procuring entertainment and event services. Learn how to finalise contracts, confirm bookings, manage supplier agreements, and ensure every purchase is completed accurately.

Module 7 – Everything You Need to Know About Riders

Everything You Need to Know About Riders covers the purpose and management of technical and hospitality riders. Learn how to understand rider requirements, coordinate with performers, and ensure all technical, production, and hospitality needs are fulfilled.

Module 8 – Setting Up Your New Tools

Setting Up Your New Tools covers the essential tools and systems used in event planning. Learn how to organise planning resources, set up workflows, and use event management tools to improve efficiency and collaboration.

Module 9 – How to Work with the Event Master Plan

How to Work with the Event Master Plan covers creating and managing a comprehensive event planning document. Learn how to organise timelines, allocate responsibilities, track progress, and keep every stage of the event on schedule.

Module 10 – Combining Financial Information in the Cost Sheet

Combining Financial Information in the Cost Sheet covers organising and monitoring event finances. Learn how to record costs, combine financial data, manage budgets, and use cost sheets to maintain accurate financial control throughout the planning process.